Where did all my time go?

I am a social media native and generalist digital marketer who has worked with SMEs and start-ups in various industries, from retail, furniture e-commerce, to brick-and-mortar cafes for over 5 years.

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My creative roots began in captions and copywriting that grew into social media content creation. Being able to branch into branding strategy, landing page design, advertising campaigns, conversion rates, and customer relationship management on the job helped expand my skill horizons.

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Data informs my creativity. Not limited to crunching numbers and counting charts, but also through observation on strolls and scrolls. I'm on the pulse of trending topics, industry innovations, purchasing psychology, and world news.

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For leisure, bouldering, sewing, and reading non-fiction helps me reset.