top of page
Image by Windows

Freelance Projects

One thing I love about advertising and marketing are the range of brands, products, and ideas that we get exposed to. When I had free time to spare, I worked with the clients below to copywrite, strategise content and teach English!

The Coffee Bean & Tea Leaf

cbtl_edited_edited.png

  • Constructed a basic English syllabus for Coffee Bean and Tea Leaf front line service staff aged 18 to 40.
     

  • Prepared the necessary worksheets and slides for the students.
     

  • Proofread company documents and reported directly to the Director of Marketing.

5th National Hepatitis Conference 2020

Untitled design.png

  • Produced and designed organic social media content for the event page. Planned boosted Facebook ads with Facebook Business Suite.

​

  • With 700 seats, 428 tickets were sold by end of February 2020. Event cancelled due to Covid-19.

One Doc Laser & Aesthetic

Untitled design (1).png

  • Under Craders Hub agency.
     

  • Crafted monthly social media calendars, captions and advised on post visual directions to ensure content is communicated efficiently for the multi-award winning facial care brand.
     

  • Transcribed and translated video posts and advertisements.
     

  • Wrote 30-second social advertisement scripts to promote their PicoPulse laser services.
     

  • Wrote press release for the brand's 4-Step Signature Medical Facial (2018) that were distributed to media partners for publicity.
     

  • Recruited nano-influencers and managed the brand's team of mega-influencers to ensure content was filmed and published timely.
     

  • Revamped the website navigation blueprint, plus proofread and edited skin concerns information on the website.

Splat Asia

splat.png

  • Under Craders Hub agency.
     

  • Pitched the agency's services for their online store launch using social media strategies and influencer marketing.
    ​

  • Advised visual direction with the graphic designer to ensure consistent and identifiable branding.
     

  • Crafted monthly social media calendars and captions for their Facebook and Instagram.
     

  • Wrote press release for the brand's Black Charcoal and Organic Aloe toothpastes launch in retail pharmacies (2019) that were distributed to media partners for publicity.
     

  • Assisted with hosting discovery events with collaborating partners.

​

Byme Skincare

byme_edited (1).png

  • Under Craders Hub agency.
     

  • Wrote 30-second social advertisement scripts to promote their launch and website.
     

  • Crafted monthly social media calendars, captions and advised on visual direction to ensure consistent and identifiable branding.
     

  • Recruited and liaised with relevant microinfluencers for their launch campaign.
     

  • Wrote captions for influencer published content, then planned and monitored posting timings.

Wilynn

wilynn_edited_edited.png

  • Wrote the brand's 'about us' to bring meaning to their symbolism.
     

  • Proofread and edited their privacy, returns and exchanges, plus order and payment policies.

Be Sixth Restaurant

Untitled design (2).png

  • Under Craders Hub agency.
     

  • Crafted monthly social media calendars, captions, and advised on photography directions to produce engaging content and grow their following.

bottom of page