Freelance Projects

• Constructed a basic English syllabus for Coffee Bean and Tea Leaf front line service staff aged 18 to 40.
   

• Prepared the necessary worksheets and slides for the students.
   

• Proofread company documents and reported directly to the Director of Marketing.

• Produced and designed organic social media content for the event page. Planned boosted Facebook ads with Facebook Business Suite.

​

• With 700 seats, 428 tickets were sold by end of February 2020. Event cancelled due to Covid-19.

• Under Craders Hub agency.
   

• Crafted monthly social media calendars, captions and advised on post visual directions to ensure content is communicated efficiently for the multi-award winning facial care brand.
   

• Transcribed and translated video posts and advertisements.
   

• Wrote 30-second social advertisement scripts to promote their PicoPulse laser services.
   

• Wrote press release for the brand's 4-Step Signature Medical Facial (2018) that were distributed to media partners for publicity.
   

• Recruited nano-influencers and managed the brand's team of mega-influencers to ensure content was filmed and published timely.
   

• Revamped the website navigation blueprint, plus proofread and edited skin concerns information on the website.

• Under Craders Hub agency.
   

• Pitched the agency's services for their online store launch using social media strategies and influencer marketing.
  ​

• Advised visual direction with the graphic designer to ensure consistent and identifiable branding.
   

• Crafted monthly social media calendars and captions for their Facebook and Instagram.
   

• Wrote press release for the brand's Black Charcoal and Organic Aloe toothpastes launch in retail pharmacies (2019) that were distributed to media partners for publicity.
   

• Assisted with hosting discovery events with collaborating partners.

​

• Under Craders Hub agency.
   

• Wrote 30-second social advertisement scripts to promote their launch and website.
   

• Crafted monthly social media calendars, captions and advised on visual direction to ensure consistent and identifiable branding.
   

• Recruited and liaised with relevant microinfluencers for their launch campaign.
   

• Wrote captions for influencer published content, then planned and monitored posting timings.

• Wrote the brand's 'about us' to bring meaning to their symbolism.
   

• Proofread and edited their privacy, returns and exchanges, plus order and payment policies.

• Under Craders Hub agency.
   

• Crafted monthly social media calendars, captions, and advised on photography directions to produce engaging content and grow their following.