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Picket&Rail

Role: Management trainee, social media manager, marketing executive

With a small team of 3, this role allowed me to fast track my learning pace in the e-commerce and brick-and-mortar marketing strategies. I manage our Shopee and Lazada accounts, supervise our member program, while still creating content according to my monthly organic social media calendars that support our Facebook and Google PPC advertisements.

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Social Media Marketing

10 Facebook pages, 2 Instagram accounts, and 13 Google Business profiles were under my management.

Here are some compiled statistics to prove my claims.

Picket&Rail's
Social Media Profiles

  • Facebook
  • Instagram
Other brand pages
  • Kuka Sofa Facebook
  • Saloni Facebook
  • Baby & Kids Facebook
  • Megastore Facebook
  • Inkagu Facebook
  • CSM Facebook

My responsibilities

  • Crafted monthly social media calendars with platform-centric content for Picket&Rail's Facebook & Instagram pages plus our other exclusive brands.

  • Skilled in photography, graphic design, and copywriting using Adobe Creative Cloud and Google Suite.

  • Maintained social media shops using Shopify and Google Business Profile.

  • Presented weekly analytical reports with Facebook Analytics.

  • I share admin access to these pages with my manager and CEO.

Results for Picket&Rail

2021 Goal: Keep social media visibility high and promote visits to our showroom at 25 Tagore in line with other marketing efforts.

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2021 Impact: An average of 15% increase in Reach, 5% in Follows and 5% in New Likes across all Facebook pages.

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An increase of 13.1% in Reach, 19.4% in Visits and 1870 New Followers.

The Aussie Butcher's
Social Media Profiles

  • Facebook
  • Instagram

My responsibilities

  • Crafted monthly social media calendars for The Aussie Butcher from Oct to Dec 2021.

  • Skilled in photography, graphic design, and copywriting using Adobe Creative Cloud and Google Suite.

  • Maintained social media shops using Shopify and Google Business Profile.

  • Presented weekly analytical reports with Facebook Analytics.

  • I share admin access to these pages with my manager and CEO.

Results for
The Aussie Butcher

Oct - Dec 2021 Goal: Keep social media visibility high and promote visits to our showroom at 25 Tagore in line with other marketing efforts.

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2021 Impact: An average of 15% increase in Reach, 5% in Follows and 5% in New Likes across all Facebook pages.

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An increase of 13.1% in Reach, 19.4% in Visits and 1870 New Followers.

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Membership

I was tasked to improve customer retention rates and develop an easy-to-use membership program that fits 

01.

Rebrand existing benefits

The purpose of the membership program is to create an open channel for us to communicate and provide extra services that make us stand out. Our member page clearly introduces the benefits you unlock when you become a member for free.

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03.

Referral rewards

Every brand relies on word of mouth, so we decide to reward them with an instant $20 cash voucher incentive. From Jul '21 to Dec '22, out of the signups through referrals, 35% made their first order with us and 5% became returning customers. It has now increased to $50.

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05.

Emailers

Our membership program opened channels to communicate our latest deals and new arrivals. We leveraged EDMs using MailChimp, Shopify Email, and Privy to reach out and increase traffic to our website.

02.

Cashback rewards

Everybody loves a discount, especially in the furniture industry. Our range caters for every room, so we established the Picket Points system using Smile.io so that customers can earn their vouchers with every purchase. It is also easy to track their progress.

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04.

Owners Never Pay Full Price Again!

Our tagline for the now discontinued program rewarded repeat purchases. It had 4 tiers: Member, VIP, VVIP, and VVVIP, with increasing discounts when customers upgraded their tiers by spending more with us. As it clashed with our new PWP strategy, this was discontinued in Dec '22.

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