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The BAR°N Wine Bar

Role: Copywriter, social media content strategist

The Barn Wine Bar is a F&B business with outlets in major Kuala Lumpur and Penang malls. They boast the finest old and new world wine selections alongside a variety of dishes in a cozy, classy atmosphere. They have been with Craders Hub since March 2019 with the purpose of building a strong brand identity online through Facebook and boost app downloads. I set the brand tone to better fit their target audience (young adults, professional, family crowds), incorporate relevant trends into caption writing and consulted their monthly content calendars.

  • Facebook
  • Instagram
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Social Media Growth

Facebook analytics from March 2019 to March 2020

33,200

Total fans (page likes)

1,800,000

Reach

8,800

Fan growth (vs previous year)

77,200

Page engagements

9,500

Gained fans (page likes)

2,100,000

Impressions

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