The BAR°N Wine Bar
Role: Copywriter, social media content strategist
The Barn Wine Bar is a F&B business with outlets in major Kuala Lumpur and Penang malls. They boast the finest old and new world wine selections alongside a variety of dishes in a cozy, classy atmosphere. They have been with Craders Hub since March 2019 with the purpose of building a strong brand identity online through Facebook and boost app downloads. I set the brand tone to better fit their target audience (young adults, professional, family crowds), incorporate relevant trends into caption writing and consulted their monthly content calendars.


Social Media Growth
Facebook analytics from March 2019 to March 2020
33,200
Total fans (page likes)
1,800,000
Reach
8,800
Fan growth (vs previous year)
77,200
Page engagements
9,500
Gained fans (page likes)
2,100,000
Impressions









